MAAIA
Intelligence, Amplified
AI-powered solutions and SaaS platforms designed to amplify human potential. MAAIA develops intelligent systems that automate, optimize, and transform how every Excellence Fund company operates.
Chapter 03 / 11Excellence Fund
Operating companies, not portfolio theatre.
The Excellence Fund is where all the group’s active companies sit: 13 operating companies across 8 verticals, each rooted in real-world demand. Safa Global Ventures is its general partner; limited partners, including Safa Global Capital, the group’s Malta fund, invest alongside it.
Champions
The flagships of the fund.
Three operating ventures leading the Excellence Fund into market, each cross-integrating with the others to compound rather than compete.
Aquiii
The future of local commerce
Localized commerce platform integrating store, marketplace, reservations, delivery, warehousing, and digital services. The core Aquiii platform powers communities and marketplace services across Mexico.
Excellence University
Do Well, Do Better
Global digital education platform built on the 7 Principles framework, leadership, ethics, skills, and lifelong learning for individuals and organizations across LATAM and the GCC.
Full portfolio
Eight verticals, 13 operating ventures.
Commerce
Safa Commerce
AquiiiAquiii ExpressAGTSSportsNation
Vertically integrated commerce stack, localized super-app, last-mile logistics, global trade and sourcing, and sports retail across Mexico and Latin America.
Consumer
Safa Consumer
HMNXSPLYGlobal Gourmet
House of brands for sustainable lifestyle goods (HMNXSPLY, formally Human Supply Co.) and international premium food trade and distribution.
Technology
Safa Digital
MAAIASafa Studios
Proprietary AI execution layer (MAAIA) powering operations across the SAFA ecosystem, paired with creative and integrated digital solutions through Safa Studios.
Energy
Safa Energy
AI Fuel Efficiency
AI-driven energy efficiency solutions for commercial, industrial, and transportation sectors, combining advanced analytics with operational expertise.
Education
Safa People
Excellence University
Self-mastery, professional development, and leadership education with multilingual delivery and institutional partnerships across LATAM and the GCC.
Real Estate
Safa Real Estate
Bunian
Bunian, S. de R.L. de C.V., a Mexican construction and development company operating since 2014, is the vehicle for the group’s commercial real estate.
Health
Safa Health
Together
Digital health and chronic-care companionship, built Spanish-first for native Spanish speakers managing type 2 diabetes and menopause.
Sustainability
Safa Sustainability
Circles
Closed-loop materials recovery across polymers, metals, electronics, glass, paper, and textiles, paired with university research partnerships.
Global footprint
Eight countries. One portfolio.
The Excellence Fund's operations and commercial activity span eight countries across four regions - deliberately global from inception, not as an expansion ambition but as an operational reality today.
Latin America
- ·Mexico
GCC
- ·Qatar
- ·Saudi Arabia
Asia
- ·China
Europe
- ·Netherlands
- ·Italy
- ·Estonia
- ·Ireland
Principles
How we build.
01
Real economy bias
Each Excellence Fund company has identifiable revenue, customers, and operational reality. No vapor.
02
Cross-sector integration
Companies designed to work both independently and together. Aquiii Express moves SportsNation inventory; MAAIA powers Safa Studios; Bunian builds for the group.
03
Founder empowerment
The general partner sits on the boards and carries the operating responsibility. Founders keep operational autonomy within shared ethical and capital frameworks.
04
Independent checks
Day-to-day investment decisions stay with the Investment Committee. The auditors who check the companies will be appointed through the Safa Global Foundation, not by management.
05
Long horizon
Excellence Fund holdings are part of a ten-year vision (2026–2036). Patient capital aligned with compounding fundamentals.
Get the full picture.
Detailed company profiles are shared with qualified investors on request. Participation in the Excellence Fund is by private placement and personal invitation, through Safa Global Ventures.
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